Before/After Ad Prompts: Copy-Paste Examples

Before/after ads compress your whole value proposition into one visual cut, and you can generate them by pasting a prompt into Claude once Polaris is connected. Add the MCP connector, attach a product photo, paste a prompt below, tap the settings cards, and the transformation ad renders in a live panel right in the chat.

How to use these prompts

Each prompt defines both states, the messy before and the resolved after, because the contrast is the ad. Swap the bracketed product, keep the two-state structure, and let Claude handle the rest. One caveat: keep claims compliant in regulated niches. Show the change, and do not promise disease cures or guaranteed results. Setup details are at generate ads inside Claude.

8 before/after ad prompts

1. Make a before/after ad for [cleaning product]. Before: a grimy stovetop under harsh kitchen light, a hand wiping once with visible effort. Hard cut to after: the same stovetop gleaming, same camera angle, same framing, one satisfied wipe with a cloth. Hold the after shot two full seconds. Match the angles exactly so the cut lands.
2. Create a desk-transformation ad for [organization product]. Before: a cluttered work-from-home desk, cables everywhere, afternoon light. Time-lapse-style tidy-up, then after: the same desk clean with [product] doing the organizing, warm evening lamp. A woman gives one short line to camera at the end.
3. Generate a morning-routine before/after for [hair or grooming product]. Before: a man in his 30s frowning at bedhead in the bathroom mirror, flat gray light. After: same mirror, hair styled, brighter framing, half-smile. Split the screen briefly at the end with both states side by side.
4. Make a before/after ad for [posture or comfort product]. Before: a woman slumped at a laptop at a dining table, rubbing her neck, dim overcast light. After: same table, sitting upright with [product] in use, brighter room, relaxed shoulders. Voiceover-friendly pacing, product close-up between the two states.
5. Create a closet before/after for [storage product]. Before: an overstuffed closet, clothes sliding off shelves, a hand shoving a door closed. After: the door opens smoothly onto neat rows with [product] visible. Same handheld angle both times, one "finally" style line to camera.
6. Generate a pet-space transformation for [pet product]. Before: a living room corner scattered with chewed toys, a guilty-looking dog, midday light. After: the same corner tidy with [product] set up and the dog settled in it. The owner films selfie-style at the end explaining the change.
7. Make a skin-texture style before/after for [skincare product], kept compliant. Before: a woman inspecting dull, tired-looking skin in a mirror at close range, cool light. After: same framing, fresher-looking skin, warmer light, light touch of the cheek. No medical claims; frame it as her routine and how her skin looks to her.
8. Create a meal-prep before/after for [kitchen product]. Before: a chaotic counter mid-cooking, three pans going, visible stress. After: the same counter with [product] in use, one pan, calm pacing, plated food. A man narrates the difference in his week over both shots.

Tips for editing these prompts

• Match the frames. The cut only works if before and after share the same angle and framing. Say so explicitly in the prompt.
• Make the before honest. Exaggerated befores read as fake; a believable mess outperforms a staged disaster.
• Test both orders. Try after-first as a hook variant in a batch. More formats in the prompt library, scripts via the UGC script generator, and the format overview at AI UGC ads.